Nudge/A product from GroupLabsIn-app walkthrough overlay

Your product, explained the moment a user asks.

Nudge is an overlay that lives inside your app. Users ask what they want to do, in plain language. Nudge highlights the right elements and walks them through, step by step.

No new docs. No re-recording videos. No support tickets for flows you already shipped.

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Install
1 line
Setup time
< 10 min
Backend changes
none required
Works with
any web app

When this matters

If your users get stuck where the product already has the answer.

Nudge is for teams whose interface is rich, whose flows are real, and whose users still email support to ask where the button is.

    01

    Users keep asking the same thing

    Your support inbox is full of 'how do I…' for flows you already built. The product knows. The user can't find it.

    02

    Onboarding feels brittle

    Every new feature means rewriting the tour. The hardcoded checklist is already out of date.

    03

    Docs are stale before they ship

    You write the article, the UI changes, the screenshots lie. The next user finds the old one in Google.

    04

    Activation drops off mid-flow

    Funnel data shows where they leave. It doesn't tell you what they were trying to do when they got there.

How it works

From question to next click — in seconds.

Nudge sits on top of your live product. It listens, points, and walks any user through any flow you've already built.

    01Step

    Drop in the script

    One tag in your app. No SDK rewrite, no auth changes, no backend work. It runs entirely on top of what you already shipped.

    02Step

    Nudge maps your UI

    On first visit, it indexes the elements, labels, and routes a user can reach. It learns your app the way a new hire would.

    03Step

    Users ask in plain language

    "How do I export?" "Where do I change my plan?" Anything they would have typed into search or sent to support.

    04Step

    Nudge points and walks

    It highlights the right element, captions what to click, and waits for the user to do it before moving on. One step at a time.

What ships

Less guessing. Less typing. Less support.

Three things drop into place the day Nudge goes live.

  • 01

    A search bar that always knows the answer

    Cmd-K anywhere in your product. Users type what they're trying to do. Nudge takes them there.

  • 02

    Walkthroughs that update themselves

    When the UI changes, the highlights move with it. No tour rewrites, no broken screenshots, no QA on every release.

  • 03

    A log of what users were trying to do

    Every question becomes a data point. The verbs behind your funnel — which flows users want, where they drop off, and which paths your product never built.

    Top questions · last 7 days
    348 asks62% resolved
    • How do I export to CSV?

      142 asks
      84%
    • Where's billing?

      abandons at settings → billing

      98 asks
      41%
    • Invite a teammate

      67 asks
      92%
    • Cancel subscription

      no walkthrough exists yet

      41 asks
      12%
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Why Nudge

Most help systems rot the day after launch.

Nudge stays current because it reads the live product, not a parallel doc set.

    01

    It explains the product you already built.

    No content team. No new training set. The walkthrough is the UI itself, narrated as the user moves.

    02

    It survives every release.

    Move the button, rename the page, restructure the menu — Nudge re-indexes and the walkthrough still works. That's the whole point.

What Nudge isn't

Three things people assume — and the actual answer.

The category is crowded. Here's what makes Nudge structurally different.

    01

    Not a tour builder

    You don't sit in a dashboard dragging tooltips onto a screenshot. Nudge reads the page and points. Setup is a script tag, not a project.

    02

    Not a chatbot

    It doesn't tell users what to do. It does it with them — cursor, highlight, step, confirm — so they actually learn the path.

    03

    Not a docs site

    No second source of truth to keep in sync. The product is the documentation. Nudge just makes it answerable.

Common questions

What teams ask before they install.

    01Do we need to instrument every element?

    No. Nudge reads the live DOM and the routes a user can reach. You can optionally annotate critical elements for stability, but the default behaviour is zero-config.

    02What if our UI changes?

    Nudge re-indexes on each load. As long as the labels, semantics, or accessibility tree of an element remain recognisable, the walkthrough keeps working through redesigns.

    03Where does it run?

    The overlay runs entirely client-side in the user's browser. The indexer and language model run on our infra. Your customer data never leaves the page.

    04How is this different from a chatbot?

    A chatbot tells users what to do, in another window. Nudge takes them through the actual flow, in the actual product, one click at a time. Users learn by doing the thing — not by reading about it.

    05When can we get it?

    Closed beta is rolling through 2026. Early-access partners get prioritised onboarding and pricing locked in for the first year.

Pricing

Pay for answered questions, not seats.

Nudge gets cheaper per user as your product gets clearer. The incentive sits on the right side.

    Plan 01

    Pilot

    Free · 60 days

    For closed-beta partners

    Drop Nudge into one product. Co-built onboarding, weekly check-ins, and pricing locked in for the first year.

    • Up to 1 product surface
    • Unlimited walkthroughs
    • Direct line to the engineering team
    • Pricing fixed at beta rate after launch
    Recommended

    Plan 02

    Team

    From $499/mo

    For shipping product teams

    Production install across your app. Usage-based billing on resolved questions, not seats.

    • Unlimited end-users and walkthroughs
    • Question log + funnel integration
    • Custom branding and theming
    • SOC2-ready data handling
    • Email + Slack support

    Plan 03

    Enterprise

    Custom

    Single-tenant deployment

    Self-hosted indexer, custom retention, dedicated SRE. For regulated environments and high-volume products.

    • Self-hosted or VPC-isolated
    • Custom data retention and audit
    • SSO, SAML, SCIM
    • Dedicated solutions engineer
    • Procurement-friendly contracts

§ 03  ·  Engagement intake

01 / Start a brief

Talk to the people who’ll do the work.

We staff small and senior, scope by phase, and end on a written deliverable. We don’t sell decks or hours.

If we’re not the right team for the job, we say so on the first call. The bar is production, not pitch.

team@grouplabs.ca
Compose a brief30 min · intro
WGS84YYC / YUL
CalgaryYYC
51.05°N · 114.07°W
MontrealYUL
45.51°N · 73.55°W
Δ 3,020 km

02 / Where to find us

01

Calgary, Alberta

Studio HQ
+1 (587) 700-9968
Lat / Lng
51.0486°N · 114.0708°W
Local
—:— MST · UTC−07
02

Montreal, Quebec

Satellite office
+1 (825) 365-9891
Lat / Lng
45.5089°N · 73.5542°W
Local
—:— EST · UTC−05